Whether it’s building awareness of your course, drawing in more customers, or keeping the ones you have, here are six golf course marketing tips that will help you meet your marketing goals.
Engage with Customers on Social Media
Social Media is a profoundly easy (and cheap) way to market your course. Through Facebook, Instagram, and Twitter, you can build awareness of your course and draw in new customers. Offer golfing tips, share discounts and encourage customers to tag you when they share pictures and videos of their time on the course – and make sure to repost!Tweets by PumpkinRidgeGC
Inspire Customers with Visuals
One of the easiest ways to capture the attention of potential customers is through imagery. Sharing pictures of your course on Facebook, Twitter, and Instagram is great, but don’t stop there. Golf Courses like Ojai Valley Inn Golf Course in Ojai, CA are sharing drone footage, capturing a birds-eye-view of their courses. Check out one of Ojai Valley Inn’s videos, here:
Ask Customers for Reviews
Good or bad, reviews are important. Customers who leave stellar reviews will build the credibility of your business and encourage potential customers who might be trying to decide between your course and another. Even not so stellar reviews are helpful to show you where you can improve your business. So, make sure to remind customers to leave you a review on Yelp and/or Facebook.Read Matt H.‘s review of Birdsfoot Golf Club on Yelp
Update Customers with Text Messages or Emails
Whether its an available discount, upcoming event, or just a friendly hello, reaching out to your customers is essential to building a relationship with them – and building a relationship with customers is essential to keeping them. So, when someone reserves a tee time, let them know you’re excited to have them. Send them a text, reminding them of their reservation. Encourage them to leave a review after their time on the course. Click here for some example text messages you can send from your course.
Reward Loyal Customers
Start a loyalty program. Give loyal customers ways to earn points and ways to redeem points. For example, give a loyalty customer a point for every dollar they spend on merchandise, cart fees, or range balls. When they reach a certain number of points, reward them with a free bucket of range balls, free drinks, or a discount on their next round. Here’s an example of the terms and conditions of a golf course loyalty program.
Encourage New Customers with Coupons
You have a lot of followers on Facebook, Twitter, or Instagram. But, how do you convert those followers into customers? Coupons. When a customer is deciding which golf course they want to play at, they’re looking for something to give them direction and coupons can do just that. Offer new customers a discounted round if they come and play at a certain time, or promise them a free drink after their first round. Then, share these coupons across all platforms. Use a coupon maker and you can track how many people saw the coupon and how many printed it. Check out how Birdsfoot Golf Club is utilizing Couponler to create and share coupons.