One of the toughest challenges in starting any business is gaining brand awareness amongst the general consumer population. How do you get people to connect with you online? If you want something from consumers, you must provide some incentive first. E-mail E-mail communication remains one of the best ways to keep in touch with your…
When it comes to digital marketing, older age groups often take a secondary seat to young, tech-savvy millennials. According to a recent Pew’s Internet and American Life Project report, older age groups, especially the baby boomers, have been catching up to younger generations’ use of technology. While a great deal of effort has been placed to…
Whether it’s a business card, coupon, or small ad space, marketing a brand or business with a limited amount of space can be challenging. It’s impractical to squeeze tiny paragraphs or use multiple photos in a small space, but there are a number of ways in which small spaces can be manipulated to present big ideas….
