Getting your business or product out there is one of the best things you can do to create traction for your company. However, how can you do this in a way that will entice potential customers to give patronage to your business? The answer? Coupons marketing.
In fact, generating coupons for your business is a great way to reach out to potential customers as well as bring back customers who might not have been to your business for a while. Listed below are ten ways that you can promote your business by using coupons.
- Offer Enticing Coupons
This doesn’t mean that you have to give away free products in order to get people to come to your business, though it doesn’t hurt once in awhile! The best kind of coupons are the ones that both offer a great deal while at the same time allowing you to make a sale off the customer. Some examples of a great coupon could be “40% off a full-priced item” or “Buy one get one half off!” - Share them in Social Media
If a tree falls in a forest and no one is around to hear it, does it make a sound? There is an audience out there looking for your business, and coupons are an excellent way to convert them into customers. Whether it’s Facebook, Twitter, Google+, Reddit, or local community sites, find out where your customers are and offer them a coupon. If you do not have many followers, coupons are a great way to incentivize them to follow you. A majority of followers of a business are looking for coupons. Once your coupon is shared on social media and pointed to your Coupon’s landing page, this also shows importance to Google and Bing search results. - Include Your Logo
What’s the point in trying to entice customers with coupons if the logo isn’t even on the coupon? This goes hand-in-hand with including illustrations. When you include your logo on coupons, this helps to not only build trust with your customers, but to build brand awareness. - Post it on your website
One of the best places to post your coupon is on your website. This gives you something to share with your website visitors, incentivizing potential customers who may be checking out your business information. And for those searching for coupons in your industry, Google and Bing will look for these pages to present as search results. - Sell the Benefits
What’s the reason why your customers should give patronage to your business? Will they save money? Will it save them time? Or perhaps improve their standard of living? Make sure to tell your customer how they can benefit by using your product or service. - Make Good Use of Powerful Advertising Words
When it comes to advertising your product or service, there are several words to use that will entice your potential or current customers even more. Some of these words include: new, free, how to save, money, simple, proven, or even results. If you take advantage of some of these powerful words with your advertising, you’ll be surprised at how much traction your business can gain. - Put Time Limits on Coupons
Have you ever been on a website and something pops up to tell you that you have to take advantage of a coupon code within the next hour or it’s going to expire? When customers know that their coupons are going to expire soon, they’re more likely to use them before that time! - Free Shipping
Free shipping isn’t only limited to the coupons that you can cut out of a newspaper. In fact, when the online world is only continuing to grow, online coupons are extremely advantageous, and there’s nothing a customer likes to hear more than the words “free shipping”. By offering this to your customers, it will entice them to purchase something from your company! - Upsell Your Products or Services
A great way to entice a customer to give even more patronage to your business is to lure them in with a coupon and then upsell even further. Point out added features or even benefits of an item or service that might be higher priced, and even show them how it can make their lives easier or how they can benefit from it. - Don’t Stop After the Sale
Once you’ve reeled in your customer, you don’t want them to get away again. Use this as an advantage to cater to their wants or their needs. A recurring customer is one of the best customers because they can become loyal to your business and even spread the word to their friends about what you can offer.
Coupons can go a long way when it comes to gaining traction for your business with potential customers or bringing back customers who have given your business patronage in the past. When done right, coupons can be a very useful business tool!
