You, as a restaurant owner, face many challenges. On the marketing side, you must regularly engage customers and create ongoing relationships with them; your restaurant’s financial success depends on repeat business. One key way to do that is through social media marketing, which can help your business keep existing customers, win new customers, and reach broader customer demographics.
Furthermore, a strong visual brand can effectively connect your business with your target demographics while conveying a memorable brand. Successful social media marketing requires time, effort, and strategic thinking. For example, knowing your customer base and making it easy for potential customers to use your business’ social media platforms are among the many things you must do through social media marketing in order to elevate your business’ brand and increase revenue.
Effective social media marketing requires a consistent visual design.
Ideally, customers can recognize your brand through color and shape alone, where your restaurant’s name is almost not necessary for brand recognition. Specific colors trigger specific feelings. For example, soft, pale pink can create calm feelings, whereas hot red can promote hunger. This is why companies such as Google spend so much time and money on not only what colors to choose, but also specific shades of those colors. Thus, your restaurant should have specific colors associated with it, colors which match your restaurant brand’s desired personality.
A social media marketing hint: once you have chosen the colors and shades you want to use, write down the hex codes (numerical codes that correspond to a particular color/shade) so that the marketing colors and shades will be consistent, which will help your branding stay consistent. You may even want to look into copyrighting your restaurant’s color-shade-name-logo combination.
In addition to the color palette, font choice should also accurately reflect your restaurant brand’s personality. Using the same font for every website or post will, in effect, visually “train” existing and potential customers to recognize your restaurant brand, which creates a positive cycle of more and deeper engagement.
One other option in creating an unique visual brand is to use a specific “filter” for the pictures you choose for your websites. For example, you might decide to use a “retro look” filter, or a “black and white” filter. The chosen filter(s) must complement existing design elements and desired message. Creative but consistent use of filters can help your brand stand out and be recognized more quickly.
Once you have decided on your colors, shades, fonts, and filters, you must use them consistently each and every time you create new marketing materials, whether off- or on-line. To save time, create templates so that you can quickly create and distribute content. Doing so will move fans, followers, customers, and potential customers to recognize your restaurant’s brand and marketing materials quickly and with positive emotions.