Whether it’s a business card, coupon, or small ad space, marketing a brand or business with a limited amount of space can be challenging. It’s impractical to squeeze tiny paragraphs or use multiple photos in a small space, but there are a number of ways in which small spaces can be manipulated to present big ideas.
As the saying goes, you must work with what you’re given. When tasked with working on a small space, marketing teams must think of ways to use the limited space to their advantage. From a branding perspective, an image, logo, or font can induce onlookers of curiosity and interest, which can be directed towards the business.
Marketing strategies are largely dependent on how you want consumers to perceive your business or service. It’s helpful for a business if consumers can associate a specific word or image with the product or service. For example, people associate a white apple with Apple products and an equal sign with the Human Rights campaign. Simple imagery can easily lend itself to be marketed on small spaces. Additionally, they are powerful catapults in quick brand association.
It’s important to connect with your target audience as much as possible, so be creative in the way you interact with customers. Rather than including multiple sentences explaining what products and services the business provides its consumers, think of ways to entice people to go to your website or initiate a conversation. This is why the use of QR code were so popular a few years ago and why ads with just a hashtag are trending now. It’s a unique way of grabbing people’s attention and giving them a sense of curiosity to learn more on their own.
At the end of the day, businesses want to leave consumers with a positive association with their brand, especially if they have never heard of the business. It’s important to leave a great first impression and having a tiny ad space doesn’t hinder your ability to do so.